The challenge
Phones are bought on specifications, price and variant, and accessories must fit the exact model. We built a store that makes it easy to find the right phone and the right accessory, and makes stock easy to manage.
What users and owners were struggling with
- Hard to compare phones. Buyers cannot quickly see differences in specifications.
- Variant confusion. Colour, storage and RAM options are unclear or out of stock.
- Wrong accessories. Customers buy cases and chargers that do not fit their model.
- Stock errors. Selling something that is not available causes cancellations.
- Slow, cluttered stores. Heavy pages lose mobile shoppers.